Our Work
Our team of professionals has worked on lots of different projects throughout their careers and brought that experience to help our clients. In our short time as an established company, we've already worked with great partners doing what we do best: providing feedback, insights, data, and effective marketing text that gets companies the results that they were looking for and then some — even during a global pandemic.
Major Japanese Electronics Company
One of our clients is a major Japanese electronics company that was shooting in the dark when it came to the foreign markets that they were targeting. They were having difficulty applying their Japanese business strategy to foreign countries, so we went back to basics by restructuring their business model and adjusting it for the target market. Through our close partnership, we've been able to give the team skills, insight, and know-how that they never knew they needed and put them back on track for success.
Japanese Startup Consultancies
We've been working with several small startup consulting agencies in Japan as their outsourced global consultants because they lacked the resources to help Japanese clients with foreign markets, including regions like North America, Europe, and Asia. Not only were we able to provide vital information found in both English and Japanese through our specialized research to the end client, but we also re-evaluated their business strategy, and educated their staff on international business. We've put the skills that we've garnered through our seminars and previous experience into teaching Japanese businesses the global mindset that they need to do business outside of Japan.
Japanese Hotels in Popular Tourist Destinations
​Thanks to the expertise of our staff, we've helped independent hotels in popular Japanese sightseeing destinations to increase the booking rate of foreign guests. Before we came in, the hotels had a less than 20% booking rate from foreign travelers and jumped to over 50% within a year. These hotels failed to attract foreign travelers who had been accessing the hotel websites and online travel agencies due to their marketing message, which was directly translated from Japanese before we came on board even though all the other hotels in their regions were attracting huge numbers of foreign guests.
Localization
We as professionals throughout our careers and as Globalize Consulting have worked with companies in many industries, such as video games, hospitality, and manufacturing. We have worked on many projects that deal with the complexities of doing localization, in 12 different languages, for something as intricate as a story-based video game and as warm and inviting as marketing for hospitality. Our team includes an expert with over 25 years of experience in the localization field who can convey your message in the right way for your audience.
Industries We've Worked With
We've worked with companies in the following areas:
E-commerce
We've localized product descriptions and customer support inquiries from Japanese so that they make sense to a Western consumer.
Hospitality
We've localized hotel websites, pamphlets, and e-mails to guests along with writing appealing descriptions online travel agency (OTA) websites. We also write responses to positive and negative reviews on OTA websites.
Gaming & entertainment
We've localized in-game text along with PR and marketing text. We can organize voice-over recordings and localization QA.
IT
We've localized technical and corporate documents for B2B and websites, and we've negotiated business with foreign companies. We also do event-planning and management.
Human resources
We hold seminars to train Japanese and foreign nationals for international business. We help companies to find and hire foreign talent.
Restaurant
We've localized websites and menus to attract foreign customers. We help with the cultural differences with the menu items. We also write responses to positive and negative reviews by customers online.
Events
We've planned for and coordinated company participation in trade fairs, setting up vendors at booths, scheduling flights, and supporting the company's schedule overall. We've worked at events in Seoul, Shanghai, Frankfurt, Paris, Barcelona, London, Las Vegas, Los Angeles, and San Francisco.
Tourism
We've worked with local and municipal governments in rural parts of Japan to create a plan and localize travel guide text into English.
Publishing
We helped publish books in English and Japanese and can write from scratch in the same languages. Our experience also includes helping the Japanese news media to publish articles in English on international news outlets and writing articles on games for the media.